Child Safety Tassel

We designed a tassel that releases the cords if a child becomes entangled in it. We achieved this by repeatedly brainstorming ideas and testing them with prototypes, resulting in a highly reliable and user-friendly mechanism. After unlocking, the tassel can also be easily reassembled.

To our great joy, the idea was awarded the 'z&r product of the year award 2021'.
The jury members appreciated this product for its ingenious simplicity and practicality.